Sharks unveil new logos because of marketing reasons

The San Jose Sharks announced that they will be using these new secondary logos for the upcoming campaign. They confirmed that these will not be used on uniforms but for various marketing and merchandising opportunities.

I don’t even know what the point is other than for money. I hope it doesn’t mean that somewhere down the line this might become the primary or the team may be emphasizing more white and less orange.

Overall, the logos are fine but it feels disconnected to the current team’s identity. But as long as it doesn’t make its way to the uniforms, I am OK with it. I guess…

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Majestic is going FlexBase for the new MLB jerseys

I thought the old authentic MLB jerseys were on sale just because of the new logo. Apparently there is another change.

Check out this photo. Notice anything different? This new “FlexBase” authentic jersey has a side panel. And for those teams with pinstripes, you will get nothing and like it.

I get it. New technology and fabrics and all that jazz. But this looks pretty pathetic. Some teams with pinstripes will suffer from this new design. What a shame for teams like the Rockies, Phillies, Yankees, Mets, White Sox and Cubs.

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Time to critique the new changes to the NBA uniforms

I’ve critiqued a few changes in my last entry, but I think I will go for a full rundown. Uni Watch breaks them down in the above link, so I will comment on each story.

Let me first say that I hate the idea of Christmas uniforms. I think the money grab is really unnecessary. But people eat it up. I liked the old look of just a snowflake. But overhauling it is not something I dig. But since they are going to do it, at least this year’s look doesn’t offend me.

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Every player will wear specially designed cap during MLB All-Star Game

I mentioned last night that the MLB All-Star game will feature a unique uniform appearance different from years past. Not only are teams wearing new designed caps for the Home Run Derby, it appeared that they will have specially designed caps for the actual game.

Confirmed by USA Today, players will wear caps modeled after the Twins’ batting helmet from the 1970s. The template will be the same, but the colors and logo are team specific.

Rather than have the players wear their normal cap, the branding and merchandising department appears to have the stranglehold here. I like that at least they kept the team colors and logos here, but this is not necessary. It’s all about making the dollars.

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Hawks’ Pac-Man logo return was a surprise but I dig it

Last night Hawks unveiled their new secondary logo. It is an updated version of their previous Pac-Man logo.

I actually think that the logo is so iconic that a return of it was a really smart move. Even though their secondary logo was actually pretty nice, getting this nostalgic feeling is nice.

Was this necessary? Absolutely not. But will fans buy the merchandise? Yes they will.

The new logo is a little “meaner” looking but I suppose that’s how logos have to be these days. I wonder if this is a sign of a rebranding in the new future.

The Opening Series was a perfect cash grab opportunity

Anytime Major League Baseball goes overseas for meaningful games, there’s always a great opportunity to make money. Merchandise sales go through the roof because fans who may never get a chance to see these big league players will buy all kinds of souvenirs.

What was odd about this trip overseas was that it affected the uniforms the players wore.

The patches on the cap were a give and is standard, but the jerseys and pants also had to go through some changes as well .

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Did Klay Thompson join Twitter just for a promotion and to boost merchandise sales for the Warriors?

The Warriors are having Social Media Night again and part of the night will feature these new shirts that feature the Twitter handles of the players.

It’s a great promotion and these shirts are cool. However, there was one thing that caught me by surprise and it was the timing of this and Klay Thompson’s “return” to Twitter. I was unaware that Thompson was ever on Twitter. In fact, he hasn’t been on Twitter until he miraculously revived it two days ago.

Prior to the All-Star break, Thompson did not have a Twitter account. The Warriors acknowledged this as part of their lineup announcement all season long.

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