The San Jose Sharks announced that they will be using these new secondary logos for the upcoming campaign. They confirmed that these will not be used on uniforms but for various marketing and merchandising opportunities.
I don’t even know what the point is other than for money. I hope it doesn’t mean that somewhere down the line this might become the primary or the team may be emphasizing more white and less orange.
Overall, the logos are fine but it feels disconnected to the current team’s identity. But as long as it doesn’t make its way to the uniforms, I am OK with it. I guess…
I thought the old authentic MLB jerseys were on sale just because of the new logo. Apparently there is another change.
Check out this photo. Notice anything different? This new “FlexBase” authentic jersey has a side panel. And for those teams with pinstripes, you will get nothing and like it.
I get it. New technology and fabrics and all that jazz. But this looks pretty pathetic. Some teams with pinstripes will suffer from this new design. What a shame for teams like the Rockies, Phillies, Yankees, Mets, White Sox and Cubs.
I’ve critiqued a few changes in my last entry, but I think I will go for a full rundown. Uni Watch breaks them down in the above link, so I will comment on each story.
Let me first say that I hate the idea of Christmas uniforms. I think the money grab is really unnecessary. But people eat it up. I liked the old look of just a snowflake. But overhauling it is not something I dig. But since they are going to do it, at least this year’s look doesn’t offend me.
I mentioned last night that the MLB All-Star game will feature a unique uniform appearance different from years past. Not only are teams wearing new designed caps for the Home Run Derby, it appeared that they will have specially designed caps for the actual game.
Confirmed by USA Today, players will wear caps modeled after the Twins’ batting helmet from the 1970s. The template will be the same, but the colors and logo are team specific.
Rather than have the players wear their normal cap, the branding and merchandising department appears to have the stranglehold here. I like that at least they kept the team colors and logos here, but this is not necessary. It’s all about making the dollars.
Last night Hawks unveiled their new secondary logo. It is an updated version of their previous Pac-Man logo.
I actually think that the logo is so iconic that a return of it was a really smart move. Even though their secondary logo was actually pretty nice, getting this nostalgic feeling is nice.
Was this necessary? Absolutely not. But will fans buy the merchandise? Yes they will.
The new logo is a little “meaner” looking but I suppose that’s how logos have to be these days. I wonder if this is a sign of a rebranding in the new future.
Anytime Major League Baseball goes overseas for meaningful games, there’s always a great opportunity to make money. Merchandise sales go through the roof because fans who may never get a chance to see these big league players will buy all kinds of souvenirs.
What was odd about this trip overseas was that it affected the uniforms the players wore.
The patches on the cap were a give and is standard, but the jerseys and pants also had to go through some changes as well .
The Warriors are having Social Media Night again and part of the night will feature these new shirts that feature the Twitter handles of the players.
It’s a great promotion and these shirts are cool. However, there was one thing that caught me by surprise and it was the timing of this and Klay Thompson’s “return” to Twitter. I was unaware that Thompson was ever on Twitter. In fact, he hasn’t been on Twitter until he miraculously revived it two days ago.
Prior to the All-Star break, Thompson did not have a Twitter account. The Warriors acknowledged this as part of their lineup announcement all season long.
It’s official now. The new green jerseys are here and I would expect them to be seen at the team’s fanfest this weekend.
This matches exactly what I predicted last month.
I am OK with this. It’s not great and it’s not bad. It’s basically a green version of their gold jerseys. I actually don’t mind it really, but I hope they don’t wear it all the time. It’s just a good marketing, merchandising opportunity.
My biggest concern is actually the inclusion of this new cap.
New orange jersey.
The San Francisco Giants for the past several seasons have selected Friday home games to be the day where the team wears their orange alternate jerseys. They just unveiled a new orange jersey for their upcoming season.
This new orange jersey really is actually a modernized version of their 1978-82 jerseys. In fact, they’ve worn it as a throwback before.
A few obvious differences can be seen. The script features the dropshadow of gold along with the white trim. And instead of a collar piping, it’s a simple and boring headspoon (like the road jerseys) that runs down the front. The sleeve piping is similar to the home whites. The patch I don’t think works. It’s a nice idea, but an unnecessary one.
It is unconfirmed if their previous orange jerseys will be in use still or they have been retired. If this is the end of that jersey, then it was a brief four-year run for that jersey. But hey, merchandise sales will go up, right?
New and unnecessary.
Last year, MLB released these postgame caps. They were optional to wear during postgame interviews, but aesthetically they were just bad.
It appears that they have a new line for this year. Check out some of them that are already available for purchase.
It’s like they’re going with the all black look, much like the darkness of light with the logos lit up like oversized neon signs outside of a bar. Look at the Orioles cap. And now look at the Indians one.
This isn’t necessary but merchandising could rise because of it. And that’s why we introduce these things, right?