Before I rant a little, read the above article first. It has come to my attention that Adidas made the shirt and apparently Louisville approved for it to be sold. Because of that, we have this very strange situation. Adidas is using the injury that Kevin Ware suffered so they can make an extra buck with merchandise sales. Not a single penny made will go to Ware.
The team will wear warmups with Ware’s number, which is fine. But when it becomes a profitable entity, that’s my issue. Is it right to make money off a college student’s injury? Shame on all parties that came up with the idea and approved it.
Coincidentally, this is Adidas. I have never liked Adidas since they started outfitting the NBA and making their indelible mark in the NCAA ranks also. This just adds more to my disdain for them. But I do have to wonder though, would this have also happened with another company?
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