After seeing those nickname jerseys, I am OK with them

OK, the above photo is pretty cool if you understand the significance of it.

Last night, the Heat and Nets wore nicknames on their jerseys. It’s not the first time the NBA has done this, but it’s the first time where every player had a nickname. I actually don’t mind it at all. It doesn’t ruin the aesthetics of the uniforms and it adds a little fun.

The only problem, however, is that not everyone has a nickname. Some just seemed so forced. But overall, it’s a fine promotion and it apparently is happening a couple more times this season. Let’s just keep it at that. No need to continue to drag this out.

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Jesus Shuttlesworth did make it out of Big State to the NBA!

The NBA was rumored to have a few dates set where players would have their nicknames on their jersey. Via Spike Lee’s Instagram, that rumor has been confirmed as he tweeted Ray Allen’s jersey.

If you don’t get it, go watch “He Got Game.”

I had been loathing this even though this isn’t a new idea for the league. The problem with this is that back in the 1970s, the promotion of the league wasn’t individual based and full of ego. In today’s NBA, you watch not for the team, but for the individual player. It’s a team sport but it hasn’t been promoted as so. This just confirms it.

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NBA considering to add nicknames to player jerseys

“Pistol” Pete Maravich.

So let’s get this straight: An official game-used jersey could read “King James” for LeBron James. That’s not too crazy. In fact, with this marketing and globalization of the NBA, it’s actually a smart marketing tool. I am not surprised by this at all.

And people might get upset about it and I get it. I would prefer that they don’t do it but it’s not something that’s new to professional sports. The XFL has done it before. Major League Baseball has done it before.

And as you can see by the photo to the right, the NBA has done it before too. It’s pretty fun and it really embraces the individuality of the players in the NBA. And the NBA is the most individual, self-promoting professional league in sports anyway.

I prefer they didn’t, but for one game, I am not against it.