
Yesterday’s Golden State Warriors championship parade was the last time we will see Adidas produce official NBA merchandise. Next season, Nike takes over the NBA as the league’s official outfitter and I couldn’t be happier. (Although I am saddened by the manufacturer’s logo now appearing on the jersey and sleeves next season.)
Adidas took over as the NBA’s official outfitter in 2006, taking over Reebok. In that time, Adidas made some significant changes to the uniform, sideline wear and fabric designs for the league. Overall, the Adidas experiment in the NBA was a failure. Aside from lighter fabric for uniforms, the company did not really provide any great memorable, lasting impressions on the league.
The first change Adidas made was the Revolution 30. This was a template for all team jerseys in which the stitching and mesh fabrics of the jersey were all the same for every team. This meant that teams that featured a shinier material were forced to go to a dull flat color. You can tell difference between Derrick Rose’s rookie year jersey (under Reebok) and what Adidas put out.
Continue reading →
Like this:
Like Loading...