I didn’t get a chance to address this while I was on vacation but after catching up with all the news, I wanted to ad my two cents on the Nike jerseys that were revealed earlier this week.
Let’s take a look at the Warriors’ new jersey for the upcoming season. I knew that Nike wouldn’t make any major changes to the jersey but there is still a significant change to the collar. The gold has been nearly eliminated, making the collar look very plain. Additionally, the number has been moved more toward the center. Both these moves are downgrades to the overall aesthetic the Warriors used to have. The piping along the side also has changed. Instead of the shoulder loop trim going all the way, the piping interrupts it. This is a lateral move but it seems like it’s change for the sake of change.
The Warriors don’t look too different, but these changes are not necessary.
Yesterday’s Golden State Warriors championship parade was the last time we will see Adidas produce official NBA merchandise. Next season, Nike takes over the NBA as the league’s official outfitter and I couldn’t be happier. (Although I am saddened by the manufacturer’s logo now appearing on the jersey and sleeves next season.)
Adidas took over as the NBA’s official outfitter in 2006, taking over Reebok. In that time, Adidas made some significant changes to the uniform, sideline wear and fabric designs for the league. Overall, the Adidas experiment in the NBA was a failure. Aside from lighter fabric for uniforms, the company did not really provide any great memorable, lasting impressions on the league.
The first change Adidas made was the Revolution 30. This was a template for all team jerseys in which the stitching and mesh fabrics of the jersey were all the same for every team. This meant that teams that featured a shinier material were forced to go to a dull flat color. You can tell difference between Derrick Rose’s rookie year jersey (under Reebok) and what Adidas put out.
The long-awaited Detroit Lions uniforms are here!
I want to first address that the entire set has removed black from its identity. The helmet features the Northwestern stripe but I feel that the lack of white in that stripe makes it look so plain and empty. The logo is outlined in Honlulu blue, which is fine. The facemask is also very nice as it appears to be chrome. A blue one would have worked too.
The home set (and the color swapped road set) is very good. I love the Northwestern stripes remaining on the sleeve and pants. The simplicity of it is great and the number font isn’t bad either.
However, the only real annoying issue is the team name on one sleeve, and the initials of William Clay Ford on the other. It reminds me of the Bucs and their sleeves featuring different things. They should have just removed those names. They aren’t necessary. Keep a Ford patch and I would be fine with it.
Tennessee Titans controlling owner Amy Adams Strunk speculated uniform changes for the Titans in the past on today she confirmed that those changes are coming in 2018. Adams assured that the Titans will not change their colors or their logos, meaning that the new uniforms will have minor updates.
With that in mind, minor updates must mean that the helmet shells will likely remain white. But red facemasks wouldn’t be a bad idea. The shoulder yokes could be removed and the number fonts could change. But other than that, I don’t speculate anything too much based on that. Their current set is distinct and has stood up pretty well for nearly 20 years.
This could mean that the Columbia light blue might be the primary home colors. But they might stick with navy. There’s a lot up in the air but with the limitations set for this new uniform, I expect this to potentially be a great move. Let’s see what happens next.
We all know that Nike will be taking over the NBA’s uniform and merchandising after this season. Nike isn’t new to the NBA. They used to have a deal with them and they have been all over the college basketball scene.
But the other week I saw that they are adopting a basketball-cut style jersey for the NFL. A little weird but it makes sense. After all, with Nike going to the NBA, let’s see how they transition back to the pros. They have some experience in it but venturing out into this was a very smart move. It’s a little odd and I doubt many fans would get a basketball jersey for the NFL. But this helps Nike.
They can get a glimpse of the market, test out if they want to use new templates or fabrics. Or in the end, it’s just Nike taking this chance to once again show that they are back on top in the NBA.
Either way, it’s a very interesting way for Nike to seek out a small market of basketball jerseys in the NFL. They might learn something new from this and use it for their NBA contract.
Stephen Curry is a sponsor for Brita. I didn’t know that until I saw this tweet from a colleague of mine. That’s good for Curry as he’s getting his fame and exposure out there.
But from these screenshots, I noticed one thing that stood out to me. Look at the jersey he’s wearing. And now look at this old template design from Nike. It looks very similar.
Nike manufactures a lot of different teams’ uniforms in the college game. When Nike received the rights to manufacture the uniforms for the NFL, they took the template they had established in the college game to the NFL. We saw sweatboxes, flywire and more matte colors.
So with the Nike college jerseys using a new template, we might see the same template in the NFL next season. In fact, we have already seen it on the field. The name of the template is called “Mach Speed” and it is the newest design from Nike following their Elite 51 design, which can be seen around the NFL.
What makes this design unique is the stitching is much different. The panels are like flaps of a jacket that “zip” up the middle. Additionally, the flywire is gone and the collar design is much different. This is what it looks like.