The new Atlanta Hawks logos are just OK

We’ve seen the leaks and we’ve known about Pac-man for some time, but this is just kind of a meh of a reveal.

They have a roundel, which isn’t all that exciting or original. The secondary logo is like a mix of Aerosmith, Atlanta Flames and it doesn’t seem that inspiring at all.

I won’t make a big deal out of this until the uniforms are unveiled. If the uniforms are decent, then I can accept these logos. But if the uniform looks terrible, then this hurts these new logos a lot.

Advertisements

Hawks’ Pac-Man logo return was a surprise but I dig it

Last night Hawks unveiled their new secondary logo. It is an updated version of their previous Pac-Man logo.

I actually think that the logo is so iconic that a return of it was a really smart move. Even though their secondary logo was actually pretty nice, getting this nostalgic feeling is nice.

Was this necessary? Absolutely not. But will fans buy the merchandise? Yes they will.

The new logo is a little “meaner” looking but I suppose that’s how logos have to be these days. I wonder if this is a sign of a rebranding in the new future.