Tim Howard was fun to watch today.
I don’t watch soccer. I never grew up caring for the sport. I cared for other sports. But soccer wasn’t one of them.
Most times when the World Cup comes along I might watch one match and that’s it. But this year, I decided to watch more. It was more out of curiosity than anything else. And it was good background noise from my TV as I did other things.
But as I watched more and more, there were elements that were presented that reminded me why I don’t watch soccer. The flopping, the lack of scoring, the ties were all frustrating. But there were also great moments of athleticism and upsets that caught my attention too.
What a great idea. Even though Superman grew up in America and lived there, fighting for the American dream, he means a lot to people all over the world. Naturally with Under Armour’s right to Superman and their desire to grow during the World Cup, this happened.
These Superman shirts feature the design of the flags of some of the countries participating in the World Cup. Those countries include: USA, Canada, Italy, Germany, Ireland, England, South Korea, Mexico, Chile and Holland.
Surprisingly, the host country Brazil is not shown.
What do you think? Is it a good look and a smart merchandising and marketing opportunity?