Since when do they put ads on team mascots?

I didn’t notice this before and maybe this is not new. But as I was looking through photos on my Facebook feed, this came up. Not only am I a fan of the ugly sweaters, but I noticed an ad patch on Swoop, the Eagles mascot.

Since when did they start putting ads on the mascots? I know that ads are placed on the team practice jerseys, but the mascot is also a walking billboard?

This is just another indication of the sign of the times. We already know ads are going to invade the players’ jerseys in the future. No reason to think even mascots will be safe from them.

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