Remember when Reebok announced that they would step away from the four major sports to focus on crossfitness? I thought at that time that they were making a smart move. They weren’t the kings of the four major sports, but could be the king in one part of sport that was essentially up for grabs.
Today’s announcement with UFC is another great move. The training that goes into mixed martial arts matches a lot of the direction and products that Reebok produces. But I think what really makes this great is that Reebok is once against tapping into a market that is relatively up for grabs.